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your mitey problem
Role: Senior Art Director
Agency: FCB Chicago
Client: Tarsus' Xdemvy
This is a classic tale of hero, villain, and victim. The hero? Xdemvy. The villain? Demodex blepharitis mites. The victim? Anyone with eyelids. That's right, an infestation of mites could be making themselves comfortable on your lids.
Creative Directors: Eduardo Tavares, Danielle Cameron, Sean Conejos
Copywriters: Gigi Wood, Ivana Gatica
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